Plus Bleach Alternative Laundry Detergent

Tide Plus Bleach Alternative liquid laundry detergent helps your fabrics look brighter and whiter after just one wash. It is now more concentrated to provide more stain removal and freshness and less water*. From America’s #1 Trusted Detergent Brand,** to cover your many laundry needs.

- Tide Plus Bleach Alternative offers more brilliant whiteness after just one wash vs. Tide Original

- With a more concentrated formula, you get more cleaning agents and less water in every drop*

* vs. previous formula
** Tide is Consumers' #1 Trusted laundry detergent brand in Readers Digest survey